7 Ton Design and Letterpress Co., located in the midst of the mountains of Asheville, North Carolina, was born from three creative minds and a singular goal to do good work. Each project is approached with a high level of expertise, an artisan touch and a healthy dose of curiosity and inquisitiveness. We work with individuals and companies small and large on a local, national and international level to create well-designed print items ranging from invitations, stationery and posters to brand identity suites, packaging and handmade journals.




Ele Annand | Creative Director

As I sit down to write this I start singing that Johnny Cash song, "I've Been Everywhere". It's not exactly true but within the creative industry I have a wide range of experience. I've worked for very large corporations like IBM to very small letterpress shops like Yee-Haw Industries. The thing that has become apparent over the years is that I love print in all of its forms, it is especially rewarding to see a piece from concept to print all under one roof. We are truly lucky here at 7 Ton because we love every step of the process and enjoy sharing that with our clients.

Past Work Experience:  Creative Director at ANNAND, Senior Designer for Earth Fare Marketing Department, Senior Designer at Cukjati Design and Advertising, Graphic Designer IBM, Letterpress Printer Yee-Haw Industries,

Hobbies/Talents: I enjoy a lot of quiet solitary activities in my free time. Mostly if  I'm not at the shop you can find me painting, hiking, drawing, cooking, pickling things, thinking about outer space, talking shop, gardening, planning, collecting vinegar.

What do you value most?
Earnestness, family, friends, quiet, open space, simplicity.

What food could you not live without? Why?
That is a tough and complex question. I'm going to have to say that I couldn't live without potatoes. They come in so many different formats, are delicious, and can be eaten at any meal. I should mention my nickname is Tater.

Would you rather be a tribute in The Hunger Games or tasked with getting the Ring of Power to Mordor?
I would be afraid of both but I would have to go with getting the Ring to Mordor. Frodo got to hang out with so many awesome people.
What’s the best advice you’ve ever received?
Pay attention to what you pay attention to.

Beth Schaible | Print Director

Over the past 10 years my work experience has given me immeasurable opportunity to work with my hands in a wide variety of creative arenas. Each of those experiences has helped me find, recognize, and trust my own voice, while learning valuable creative, collaborative, logistical, and mechanical skills. I love seeing my own projects become something tangible and I love helping clients do the same.

Past Work Experience: Quill and Arrow Press, Penland School of Crafts, Pyramid Atlantic Art Center, Shakespeare Theater Company

Hobbies/Talents: Hiking, walking, swimming, playing & coaching volleyball, drawing, eating tacos, writing mail, drinking coffee, watching sad movies, washing dishes, collecting paper scraps.

What do you value most?
Friendships. Family. Faith. Handmade things crafted with love and care, by hand, small batch.

What’s the best advice you’ve ever received?
My grandpa used to always advise me, "Surround yourself with wonderful friends."

What do you wish you were better at?
Baking bread... and by better at I mean do at all.
What is your favorite book?
Cold Mountain - Charles Frazier or maybe John Brown's Body - Stephen Vincent Benet or maybe Perelandra - C.S. Lewis or maybe the Heart is a Lonely Hunter - Carson McCullers :: Catch the pattern? Beautiful depressing things...

Jennifer Rozzelle | Account Director

Here’s a quick glimpse into my past. Each experience has been unique and valuable, teaching me a lot about the inner workings of companies large and small, time and project management, as well as business to business and business to consumer marketing, the art of creating engaging campaigns and ultimately how to work hard, smart and have fun while doing it all!

Hobbies/Talents: I like a lot of action verbs: running, biking, hiking, sewing, baking, eating, travelling and a lot of other “ings.”

Past Work Experience:
Brand Rep. for Sharpie and Expo Markers (Sanford Brands/Rubbermaid), Account Exec. at an Ad Agency (worked with brands like Krispy Kreme, Mt. Olive Pickle Co., Wake Forest, United Way), Pastry Chef, Wedding Planner, Marketing Manager for Earth Fare, a natural and organic grocery store chain

What do you value most?
Friends and family are a no-brainer, but in the same realm, I also value conversation and sharing experiences.
What superpower would you have, and what would be your “Kryptonite?”
The power to speak fluently (and understand) any language and have an understanding of every culture. I guess that would make my “Kryptonite” be laryngitis?
What’s the best advice you’ve ever received?
This isn’t necessarily advice, but there’s a quote by Maya Angelou that I really love and try to read often and live by it oftener.
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

If you could domesticate any dinosaur, what would it be?
I would want a pigmy triceratops so it could be mobile and come with me everywhere.